ONE SCHOOL APPLICATION // VISA
Black innovation forged empires, invented, and formed thriving communities only to be burned, stifled, and erased — yet it rises.
GOAL
Spotlight Visa’s role in empowering Black communities through economic equity, driving action from global leaders, policymakers, investors, and consumers.
INSIGHT
Black innovation has not only historically benefited society, it has also historically been suppressed.
IDEA
A short film that parallels the destruction of Black progress—Black Wall Street, redlining, loans denied—with two modern stories of unbreakable will: a black entrepreneur and a black inventor.
Directed by Ryan Coogler
Raw, Uplifting, Authentic, Afrofurturist
Black innovation is a force. Visa’s the spark.
Fire threads their stories. The fire that once erased black communities now unifies us. This is no plea for help, just resilience, and a dare: invest black or fall behind.
Financial leaders hear the upside of untapped wealth and opportunity for gain. Policymakers feel the guilt to fix this or fall behind. Consumers see the fire and passion to spend here and be a part of something bigger.
Because Black Innovation Won’t Wait.
:90 TRAILER
ROUGH CUT