GOAL

Noor Lounge is a contemporary casual lounge that centers around creating a unique, immersive experience for younger patrons without alienating its traditional Arab & African customers.

INSIGHT

No matter what age we are, we all need a third spaces that allows us to relax with friends and forge key memories.

IDEA

A modern yet culturally resonant visual identity. Reimagined Arabesque and Islamic iconography become key visual symbols, typography and bold colors reflect the lounge’s playful yet traditional duality. Hookahs transform into towering minarets overlooking the Cairo Skyline for key visual.