INTEGRATED // SQUARESPACE
Squarespace spotlights real people already doing the work and empowers them to do more.
DO MORE WITH SQUARESPACE
GOAL
Come up with an integrated campaign to convince first-time entrepreneurs that Squarespace can help them succeed, even if they don’t have it all figured out yet.
INSIGHT
Most people aren’t limited because of a lack talent or effort, but because they don't own the channels to sell and promote their passion.
IDEA
An anthology series exploring people who are already doing the work, and how Squarespace unlocked the next level for them.
SOCIAL SERIES
Real people share their passion and how they do it with Squarespace.
Each episode opens mid-thought, throwing the viewer directly into the act of making and doing.
Raw observational study and interview. No studio VO, no background music. All in service to the process.
Shot documentary style (8-12 min)
We walk around their space and discuss their upbringing, their trials, talk with family and friends and fans.
OUR PROTAGONISTS
Each person is at the moment where effort needs structure to sustain and grow their passions.
Cam (27) Artist and designer with a large social following who converts his art into products to sell, but needs a cool landing page that fits his niche.
Michelle (48) A former foster care child started her own nonprofit to prevent trafficking victims and raise awareness about the connection between the foster system and child trafficking.
Ramirez (54) Immigrant who started a drywall business a few years ago and now employs 8-12 people, looking to expand and organize his company.
Umer (22) Pakistani-American college student with a green energy generator startup business, looking to legitimize his work and sell to investors and crowd-fund.
Jessica (36) Leaving the corporate rat race for something more fulfilling, she starts a beaded jewelry business and wants to expand her market beyond friends and family.
Mason (16) Amateur skater that wants a place to put all his footage for sponsors and sell some stickers and tees on the side.
Out Of Home
Each person is shot as they’re immersed in their work.
Partially cropped faces and dynamic close-ups
The work is the focal point and the person is in service to it
One line of copy, reflecting each persons state of action.
