EXPERIENTIAL // VANS
Disney World for the Gen Z Extremist who is driven by movement and self expression.
VANS WORLD
//
VANS WORLD //
PROBLEM
Vans lost its cool among Gen Z and they’re looking to get it back.
INSIGHT
Gen Z grew up being told sit still & stay quiet, but movement and expression is healing.
IDEA
A city of chaos for the emotionally driven, movement-loving Gen Z, embodying the raw Vans ethos of rebellion, subculture, and risk.
RIOT Launch + Doc
Vans lights the park on fire opening night
As a beacon for outcasts to gather together
To connect, get lost in, and push their limits
And for a chance to leave their own mark behind.
Filmed and released as a Project X style documentary on Vans.com
