INTEGRATED // SQUARESPACE
Anthology and exhibit celebrating our heroes, their trials and the multiple attempts it takes to be great.
THE SECOND TRY
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THE SECOND TRY //
GOAL
Come up with an integrated campaign to convince first-time entrepreneurs that Squarespace can help them succeed, even if they don’t have it all figured out yet.
INSIGHT
Everyone looks to the champions for inspiration, but the only thing that gets you that far are the second tries.
IDEA
An anthology series exploring the doubt, breakdowns, and multiple attempts it inevitably takes to make it. Told through the lens of our heroes and inspirational dreamers, including video, custom sites, and experiential hometown exhibits.
SOCIAL LAUNCH
Short films voiced by our heroes, retelling their own unglorified beginnings and first tries.
Pharrell Williams
Beyonce
Lebron James
Serena Williams
Tyler, The Creator
Raw vulnerable exploration of old stomping grounds, lessons learned in loss, the illusion of failure, and the formative process of becoming great.
Directed by Hiro Murai
Contemplative Surrealist master of tension, storytelling, and pacing.
