INNOVATION // MARS PEDIGREE

An AR powered adoption journey to help you find your local dog doppelgänger.

KINDRED

KINDRED

PROBLEM

The number of dogs that were adopted spiked during the pandemic, but now the shelters are filling up again meaning that many dogs are going without homes.  

INSIGHT

We adopt dogs when we see aspects of our selves in them. 

IDEA

A tech-powered adoption journey that helps us see ourselves in shelter dogs with AR mirrors that reflect your dog look-alike.

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