INTEGRATED // RAP PLUG LIVE

An all new grunge “DIY” aesthetic to match the raw and uncut gems that the pros dropped across each of their pro classes.

GOAL

Drive engagement, and position Rap Plug Live as a go-to platform for music industry professionals and aspiring talents with a rebrand and digital campaigns.

INSIGHT

Knowledge and connections can get you far in the industry, but you wont get anywhere without doing the work yourself.

IDEA

A rebrand and promo campaigns centered around the DIY nature of breaking into the music industry.

Rap Plug Live is the digital video streaming brainchild of rapper Rick Ross and producer Craig King. With a mission to equip independent and aspiring music industry professionals (Producers, Songwriters, A&Rs, Managers, Label Founders, etc) with the knowledge and connections needed to get ahead and thrive in the industry.

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