MERCH // CITY OF ATLANTA
Functional and stylish branded merch tailored for department employees to create a sense of pride in how they “Keep the City Rolling”
GOAL
The City of Atlanta came to us to develop a merchandise package to celebrate and strengthen the identity of Atlanta’s Fleet Services department.
INSIGHT
The Fleet Services’ core values of teamwork, dedication, and community often feels overlooked or undervalued.
IDEA
Highlight their slogan “We Keep the City Rolling” into a design for merchandise that is stylish enough to be worn while employees are off the clock.
