PR // LIQUID DEATH
Turn 1000 year old plastic bottles into anything with this tool designed for the end of the world.
THE APOCALYPSE CAN
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THE APOCALYPSE CAN //
PROBLEM
Liquid Death wants to show the world their anti-plastic pollution, pro-Earth stance with a PR worthy campaign.
INSIGHT
With widespread climate anxiety, we feel like the apocalypse just might be around the corner.
IDEA
Survival tool can that hydrates and recycles plastic for the end times as a tool to reduce our waste and for future survivors to adapt to the new world.
EXECUTION
Can packaging turns into a tool for survival.
Satirical doomsday video series with a mascot from end times: an Alex Jones meets Bob Ross prepper with microplastic skin.
The Worlds Last Art Auction: Featuring art made with the plastic that ended the world.
75% of young people admit the future is “frightening,” and over half believe that humanity is “doomed” due to climate change
Experts are calling 2030 a “climate deadline” and billions of tons of plastic waste will persist hundreds of years without a solution.
