PROBLEM

This year’s theme for the event is music in the digital era and the rise of AI, we needed a promotional video as well as supporting graphics for the legendary producer Tricky Stewart, prior to his reception of a Lifetime Achievement Award.

INSIGHT

Tricky Stewart’s creative output is timeless and in some ways beyond human, producing mega hits from Beyonce’s Single Ladies, Rihanna’s Umbrella, Justin Beiber’s Baby, and countless others.

IDEA

From concept to execution the result was a dynamic, memorable event that bridged generations, traditions, and progress unifying the theme of AI with tricky.