OOH // APTDECO
Art imitates life with this exhibit style campaign commemorating life’s core moments as experienced via furniture + user shared confessional giveaways.
CONFESSIONS
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CONFESSIONS //
PROBLEM
AptDeco wants budget conscious Gen Z and Millenials who want nice things for their space to think of AptDeco as their first choice buying secondhand.
INSIGHT
Furniture is art. It contains our stories, secrets, and vulnerable memories. Nothing is more honest and vulnerable than art.
IDEA
Heartbreaks, late-nights, new beginnings, celebrations, your furniture was there for it all. Public exhibits with furniture confessions invites the next owner to witness its humanity and continue the story.
Glass encased OOH confessional exhibits sharing life’s real moments, frozen in time.
Emotion-led copy etched into the glass with AptDeco branding.
Plaques with instructions to enter your confession for a chance to win the furniture exhibited and continue its story.
