SOCIAL // TELFAR
A satirical social campaign flipping the term “Bag Chaser” to expose how men secretly covet Telfar bags but won’t admit it.
BAG CHASERS
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BAG CHASERS //
GOAL
Come up with a social first campaign that makes Telfar the most talked about brand by Fashion forward Gen Z / Millenials at New York Fashion Week, embodying Telfar’s “not for you, for everyone” ethos.
INSIGHT
Straight men love Telfar but rarely buy it.
IDEA
A series of irreverent shorts exploring the lengths men will go to get their hands on Telfar without feeling emasculated.
The men’s bag market has been growing almost twice as fast as women’s, with global sales of men’s luxury bags doubling between 2008 to 2013 alone, yet traditional stigmas still remain.
Carrying a handbag has come with an emasculating stigma for far too long, despite straight men appreciating the style and utility of Telfar bags. It’s time to call it out.
Directed by Calmatic
Experience directing celeb improv keeping tight and memeable. Pulse on Gen Z humor, luxury streetwear, and social commentary. Understands Black internet humor + fashion culture.
Starring Kai Cenat, Druski, and Kevin Hart
Kevin Hart as man who only dates women with Telfar bags so he can wear them out during guys night out.
Kai Cenat as scammer trying to pawn off fake Telfar bags until he spots an unreleased bag and risk it all.
Druski as TSA agent that only stops people traveling with Telfar bags to look for reasons to confiscate them.
